Jonathan H. Woolson

• Advising JMMoTA’s Executive Director on best practices for tibetanmuseum.org website management, WAI/WCAG accessibility requirements, SEO/GEO search visibility & performance, and hardening web security.

• Collaborating with MoRUS museum archive staff to develop technical requirements for an online archive hosted on Omeka.com, a DCMI-ready web platform.
• Integrating the Dublin Core Metadata Initiative (DCMI) standards to preserve artifacts from the 1970–2000 urban activist movements, located in NYC’s Lower East Side.
• Architecting a repository and catalog ingestion workflow for MoRUS’s collection of physical and electronic source materials.

• Redesigned and optimized campaign website aaronforny23.com to achieve top search positioning, with webforms to promote district constituent engagement.
• Created a dynamic web map of campaign events at aaronforny23.com/#events.
• Migrated the website from WordPress to Squarespace, to simplify daily content management tasks for non-technical campaign staff.

NY state job title: Senior Staff Assistant (NYS SL3)
Campus job titles: Assistant Director for Web Communications, Webmaster, Web Marketing Manager, Web Content Manager. Professional Emeritus status conferred in March 2025 by University President Stephen Kolison.

• Enterprise CMS Transformation: Led the institutional transformation of fredonia.edu from static, manually-coded HTML files into a unified CMS with structured data and semantic markup; scaled Drupal CMS deployments from small pilot projects to the entire university web footprint. Chaired the Web Steering Committee, and authored the 2009 Web Research Report, which established the requirements and long-term guidance for the institution’s websites.
• Scale & Governance: Managed centralized web operations for 178 campus departments, overseeing 16,326 web pages, 1.8 million links, and 3.3 million annual page views.
• Industry-Leading QA: Implemented QA and link-validation processes achieving a 0.001% broken link rate (1 broken link per 100,000 links).
• Accessibility & DCI Excellence: Enforced mandatory WAI/WCAG 2.0/2.1/2.2 AA standards; consistently achieved Siteimprove.ai Digital Certainty Index (QA + Accessibility + SEO) scores exceeding the higher education industry average.
• Search Equity & Redirect Continuity: Preserved 18,000+ URL redirects across major site migrations to protect external backlinks, domain authority, and visitor journeys.
• SEO, GEO & Custom Schema Modules: Implemented JSON-LD schema fields on all web pages. Wrote custom Drupal modules extending schema_metatag with JSON-LD fields for EducationalCredentialAwarded and EducationalOccupationalProgram schema, optimizing academic program discoverability in search engines.
• Staff Training & Mentorship: Supported and trained 240+ campus web editors; authored comprehensive documentation at fredonia.edu/drupal/help; hired and mentored student interns.
• Enterprise Portals & Calendars: Built a campus intranet portal, my.fredonia.edu, using Drupal CMS and campus surveys to determine the daily needs of students, faculty, and staff. Built a unified campus calendar, events.fredonia.edu, using Concept3D Localist, which integrated the isolated islands of event data from Accruent EMS, Google Calendars, and SIDEARM Athletics.

• Served 100+ clients across 21 years including technical publishers, arts organizations, civic municipalities, and local businesses.
• Built civic and cultural web platforms:
  • Village of Fredonia (Drupal, 2005–2009),
  • 1891 Fredonia Opera House Performing Arts Center (Drupal, 2006–2022),
  • Reg Lenna Center for The Arts (Drupal 2015–2020; Squarespace 2020–present*).
    * RegLenna.com is now maintained by their staff and supported by Squarespace.

• Volunteer role providing technical strategy, IT systems support, and computer consulting for the NYC-based performing arts organization.

• Designed and typeset technical computer books.
• Streamlined templates for a highly-efficient book layout process for the Hands-on-Training, and Real World book series.
• Layout designer on all editions of Jim Heid’s books, Macintosh Digital Hub (2002) & Macintosh iLife (2003-2009) series, and Sell it on eBay (2007).

• Designed and produced interactive marketing materials and websites for enterprise tape storage solutions.
• Built an intranet web server using WebSTAR (HTTPS, WebDAV, SFTP) to distribute marketing assets securely to STK’s international sales divisions.

• Designed feature article layouts for the monthly publication of Macworld magazine.
• Built an automated SFTP workflow using AppleScript to distribute creative assets and layouts to international publication affiliates.
• Developed QuarkXPress production templates for the 2000 magazine redesign executed by Pentagram.

• Volunteered as a technical trainer for publishing staff in QuarkXPress layout workflows.
• Typeset marketing collateral and configured Cumulus digital asset management (DAM) infrastructure.

• Managed and produced multilingual technical and medical equipment manuals.
• Designed and produced documents for localized-translated text with Western languages, Thai ภาษาไทย, and pre-Unicode CJK Asian fonts (Chinese 中文, Japanese 日本語, and Korean 한국어).

• Produced multilingual marketing collateral, software packaging, and technical documentation for QuarkXPress.
• Typeset documentation in Western languages, Chinese 中文, Japanese 日本語, and Korean 한국어.

• Designed and produced daily newspaper display advertising and the weekly HomeFinder real estate magazine using QuarkXPress and Adobe Photoshop.
• Prepared mechanical page assemblies; operated large-format process stat camera to expose and develop photolithography press plates.